Fish Software: Interactive Tradeshow Game
Overview
Fish Software is a young company, with a very aggressive and ambitious goal: Create a system that will allow anyone at a tradeshow to be instantly recognized by a system tied to a database, and deliver user-specific content at the appropriate time. Think Minority Report, but at a tradeshow.
Objective
Fish wanted a way to engage its audience, and keep them entertained long enough to talk about their new technology. The immediate response from us was, “Let's make an interactive game”.
Solution
We created a slot-machine game in Flash that, once activated by RFID in a lanyard, would start playing on its own. Selected at random, one person would win an iPod, one would win a set of poker chips, and everyone would win a “Squishy Fish”.