tag:blogger.com,1999:blog-270581082007-08-08T11:24:45.181-05:00MidagoBlogger24125tag:blogger.com,1999:blog-27058108.post-6041722673530086232007-08-06T17:40:00.000-05:002007-08-08T08:23:06.011-05:00

Take a look at this very good primer on the how's and why's of Podcasting. It certainly offers a unique way to expand your marketing efforts pre-, at-, and post-show. View Full Article

Jordan Wollmantag:blogger.com,1999:blog-27058108.post-21172814365940000312007-08-06T17:35:00.000-05:002007-08-08T08:24:23.667-05:00

A List Apart looks at the dichotomy of the web. It relays information, and it lets the user experience you, who you are. Which takes presidence over the other? View Full Article

Jordan Wollmantag:blogger.com,1999:blog-27058108.post-18255397038786318552007-08-06T17:31:00.000-05:002007-08-08T08:25:01.148-05:00

The immortal Steve Jobs' has a style of presentation that captivates... neigh, holds you captive like a prisoner on death row... except you're waiting for him to reveal his next life-changing gadget that you certainly won't be able to live without. Business Week looks at this champion of simplicity and what exactly makes his presentations so enthralling. View Full Article

Jordan Wollmantag:blogger.com,1999:blog-27058108.post-88377733454413583732007-08-06T17:28:00.000-05:002007-08-08T08:25:31.886-05:00

Arstechnica looks at the proposed HD Image format from Microsoft... Apparently a big contender in the burgeoning image format world. I'd personally love to see a better format than JPEG come out if we could have smaller files with more information. View Full Article

Jordan Wollmantag:blogger.com,1999:blog-27058108.post-83659814119546996692007-08-06T17:26:00.001-05:002007-08-08T08:26:08.298-05:00

The awesome online publication A List Apart takes us through the process of refining your design to better communicate, and center your design and entire layout around good content. View Full Article

Jordan Wollmantag:blogger.com,1999:blog-27058108.post-62874888178465499422007-08-06T17:19:00.000-05:002007-08-08T08:32:06.054-05:00

How Midago is helping its clients take their message to new heights with video attraction loops. There will always be a place for big graphic panels and information kiosks with plenty of brochures and samples. However, there is a new breed of marketing ideas starting to make big waves in the exhibit world. This big move is centered on the ability to get high-quality, impact-heavy videos without

Jordan Wollmantag:blogger.com,1999:blog-27058108.post-52256857949968639232007-08-06T17:15:00.000-05:002007-08-08T08:35:50.284-05:00

At-show games add a fun, entertaining, and rewarding piece to a good cohesive marketing campaign with multiple touch points. It’s all part of the experience. Adding a game to your arsenal of communication weapons will improve your chances of being remembered post-show. Now don’t get me wrong. It’s not good enough to just get any old game in your booth. Anyone can bring a game to their exhibit,

Jordan Wollmantag:blogger.com,1999:blog-27058108.post-1157663587489183462006-09-07T16:11:00.000-05:002006-09-08T12:54:43.230-05:00

How do you measure quality? Have you heard of the World Wide Web Consortium (www.w3c.org)? It is an organization that creates web standards. WAIT…Don’t follow that link! It will take you years to understand that stuff. So, I’ve come up with my own non-objective test to rate your creative projects. This one will only take you a few minutes! With all the time you save, you can leave early

dlaffittetag:blogger.com,1999:blog-27058108.post-1157661951707642032006-09-07T15:43:00.000-05:002006-09-07T16:19:04.756-05:00

Overview FiberVisions, one of the world's largest producers of polyolefin staple fibers, is launching a revolutionary new fiber into the apparel market - CoolVisions™ dyeable polypropylene - the industry's premier disperse dyeable polypropylene fiber. Objective CoolVisions needed a complete exhibit, product website and flash presentation for their new product launch. The CoolVisions team

dlaffittetag:blogger.com,1999:blog-27058108.post-1155131650555866452006-08-09T08:40:00.000-05:002006-08-09T08:54:10.620-05:00

Technorati's David Sifry gives us his State of the Blogosphere in a very detailed post. Sifry states that the blogosphere tracked by Technorati is over 100 times bigger than it was just three years ago. Having a place to easily, quickly publish your thoughts is a big part of creating an experience.

Midagotag:blogger.com,1999:blog-27058108.post-1154032597357653552006-07-27T15:34:00.000-05:002006-07-27T15:36:37.390-05:00

Do you have a website online? When is the last time you updated the design? Does it reflect your current exhibit? How well does it complement your other marketing materials? Website need to be refreshed just like other marketing mediums. Here are seven points to consider about your current website: Your Website Doesn’t Get Results Business websites serve a very specific purpose. This

dlaffittetag:blogger.com,1999:blog-27058108.post-1154031052080445982006-07-27T15:05:00.000-05:002006-07-27T15:14:13.183-05:00

What is a Corporate Blog? A blog is short for weblog. It is a dynamic page that allows easy frequent updates. Mainstream use of the blog typically includes opinions, social networking and personal exploration. A corporate blog is most often used for breaking news, tips and tricks, executive briefs and observations. A corporate blog can be more advanced with categorization, custom templates and

dlaffittetag:blogger.com,1999:blog-27058108.post-1153236192622456412006-07-18T10:19:00.000-05:002006-07-18T10:31:40.120-05:00

This is a great article about Experience Design and how Nokia is exploring it to push forward. “...I think the main thing is that rather than just designing an object you take a more holistic approach. That means the design language and how it relates to other products; how does it feel to use, both rationally and emotionally...” Keep Reading

Midagotag:blogger.com,1999:blog-27058108.post-1153230554384487622006-07-18T08:47:00.000-05:002006-07-18T08:49:14.396-05:00

This is an interesting idea. I've always wanted to be in a video game.

Midagotag:blogger.com,1999:blog-27058108.post-1153165788525062382006-07-17T14:47:00.000-05:002006-07-17T14:49:48.536-05:00

Apparently CBS is planning on laser-etching logos of their upcoming shows onto eggs. This very well may be a bit too intrusive... Or brilliant. What thinks thee?

Midagotag:blogger.com,1999:blog-27058108.post-1147959926771375322006-05-18T08:42:00.000-05:002006-05-18T08:45:26.780-05:00

This is truly a work of art. It's hard to keep the attention of the A.D.D. generation - myself included. I clicked through the entire micro-site and read every blurb and was entertained the entire time. An example of how it looks when it's done right. http://a-to-s.co.uk/

Midagotag:blogger.com,1999:blog-27058108.post-1147785566382497762006-05-16T08:15:00.000-05:002006-05-16T08:19:26.390-05:00

Häagen-Daz, with the help of TBWA Germany, has launched a new experience campaign based on taste. Ice-cream flavored stamps. There are five senses to take advantage of. Yet most of the time only sight, and more rarely sound are explored.

Midagotag:blogger.com,1999:blog-27058108.post-1147096703524926252006-05-08T08:54:00.000-05:002006-06-08T09:38:55.650-05:00

It seems that Experience Advertising is starting to take hold. The execs over at ABC have greenlit a new concept for the hit show Lost. People aren't happy just sitting and watching any more. They need to be part of the experience.

Midagotag:blogger.com,1999:blog-27058108.post-1147096396173333652006-05-08T08:47:00.000-05:002006-05-08T08:53:16.183-05:00

We at Midago often have to explain the relatively theoretical processes behind experience design and specifically what we do and how we do it. Recently Bill Buxton, a well-known creative force, authored an article about experience design versus traditional interface design. While Midago focuses more on using interactivity (i.e. new media, LCD displays, technology) in experience design,

Ryan Thompsontag:blogger.com,1999:blog-27058108.post-1147096055622835592006-05-08T08:43:00.000-05:002006-05-08T08:49:43.306-05:00

Now this could be interesting. MIT Advertising Labs points us to an android built in Korea that acts human, can talk, and can desplay emotion. In a larger sense, this is all part of designing an experience for the audience. What part in events will this take place in the near future?

Midagotag:blogger.com,1999:blog-27058108.post-1146177166596355102006-04-27T17:32:00.000-05:002006-04-27T17:51:06.516-05:00

Welcome to Midago. This is a very exciting time for our team for a number of reasons. First, and most obviously, we’ve launched our website. We hope you think it’s pretty killer. We’ve really taken a different direction with this site. It’s clean, it’s simple, but it’s just dripping attitude. Secondly, we’re excited because the Internet, and interactive media as a whole is finally growing out

Midagotag:blogger.com,1999:blog-27058108.post-1146156753022610952006-04-27T11:52:00.001-05:002006-04-28T09:48:07.946-05:00

Greystone Commercial Services LP chose Midago to create a new online presence to showcase their company. Midago began the process by drawing inspiration from the branding and graphics work provided by the Trade Group. The end result will be a unified marketing message reinforcing the Greystone brand. The site launch coincides with Greystone's attendance at an industry tradeshow. Greystone

Midagotag:blogger.com,1999:blog-27058108.post-1146154436532880862006-04-27T11:13:00.000-05:002006-04-28T09:49:48.770-05:00

You know the value of Trade Shows. You know when an exhibit catches your eye. What caught your attention? The point of going to a trade show is to get the attention (or sale) of your target audience. Technology can help drive traffic to your booth. It can help get information about your market and/or present your message. The most effective trade show displays have something in common. They

dlaffittetag:blogger.com,1999:blog-27058108.post-1146084878301292782006-04-26T15:54:00.000-05:002006-05-17T13:26:10.823-05:00

With thousands of design companies, why begin another, and why name it Midago? Midago was born when two companies found a unique vacancy in the design world while browsing a tradeshow exhibition floor. Hundreds of companies offer traditional design (i.e. print, graphics, murals and banners). Others provide interactive design including websites and animation. Still others focus on technology and

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