Video Takes it Further

How Midago is helping its clients take their message to new heights with video attraction loops.

There will always be a place for big graphic panels and information kiosks with plenty of brochures and samples. However, there is a new breed of marketing ideas starting to make big waves in the exhibit world. This big move is centered on the ability to get high-quality, impact-heavy videos without blowing your annual marketing budget.

Just like the move from business cards providing you credibility to your corporate website providing you credibility, the same will soon be true with video and interactivity in your exhibit.

Video and motion graphic attraction loops, or simply Attract Loops as Midago calls them, are a great way to get multiple messages, or a complex idea to your visitors quickly and in a big way.

Imagine for a minute if you will buying 60 graphic panels to show your entire product offering, or introducing your new branded service line. Not entirely cost-effective, and to house them, you’d have to buy a 60’ x 60’ booth.

Now take the same principal and apply it to a 60 second attract loop in your 10’ x 10’ booth. For a fraction of the cost, you can have a high-impact video “commercial” running on a plasma screen, giving your visitors more information than you possibly could with traditional graphics.

Video also gives you something that static, flat graphics, even in their greatest day, would never be able to offer – a deeply immersive, emotional experience utilizing sound and video. Just like a movie with a great film score, the right music with the right message is a powerful tool.

Here is how we have made some of our client’s messages jump off the screen and give their visitors a deeper insight into their business. Check out this small portfolio of our recent video and animation work.

Labels: Experience Design