Mercedes Flash Experience

This is truly a work of art. It's hard to keep the attention of the A.D.D. generation - myself included. I clicked through the entire micro-site and read every blurb and was entertained the entire time.

An example of how it looks when it's done right.

http://a-to-s.co.uk/

Experience Taste?

Häagen-Daz, with the help of TBWA Germany, has launched a new experience campaign based on taste. Ice-cream flavored stamps.

There are five senses to take advantage of. Yet most of the time only sight, and more rarely sound are explored.

Lost Experience

It seems that Experience Advertising is starting to take hold. The execs over at ABC have greenlit a new concept for the hit show Lost.

People aren't happy just sitting and watching any more. They need to be part of the experience.

Experience Design

We at Midago often have to explain the relatively theoretical processes behind experience design and specifically what we do and how we do it. Recently Bill Buxton, a well-known creative force, authored an article about experience design versus traditional interface design.

While Midago focuses more on using interactivity (i.e. new media, LCD displays, technology) in experience design, Buxton's product example given in his article illustrates the experience design process quite well. Read more from the author

Experience Android

Now this could be interesting. MIT Advertising Labs points us to an android built in Korea that acts human, can talk, and can desplay emotion.

In a larger sense, this is all part of designing an experience for the audience. What part in events will this take place in the near future?

© 2006. All articles found on this blog may be reprinted in whole or in part, both online or off, as long as propper credit is offered and a link to the original article or to www.midago.com remains.

Thank You.
The Midago Team

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Welcome to our rantings & ravings. We enjoy the world around us & we take notice of the things that affect us. These are some of those things. Enjoy.

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