CoolVisions Presentation and Exhibit

Overview
FiberVisions, one of the world's largest producers of polyolefin staple fibers, is
launching a revolutionary new fiber into the apparel market - CoolVisions™ dyeable polypropylene - the industry's premier disperse dyeable polypropylene fiber.



Objective
CoolVisions needed a complete exhibit, product website and flash presentation for their new product launch. The CoolVisions team was under time pressure yet they needed an incredible dynamic presentation. They had two major stake holders involved with the product launch.



Solution
Midago and the Trade Group teamed up and created a 1 2 3 punch. The Trade Group provided a beautiful 20x10 Metalli exhibit with custom graphics supporting the message of color and life. Midago carried this branding through to the Cool Visions website using a combination of Flash and XHTML/CSS coding. The exhibit featured the action packed presentation with sound on a LCD monitor. The result was a striking presentation that received more that a few envious looks from competitors. The show was an overwhelming success and the site continues to support the product launch.