Experience design and the birth of Midago

With thousands of design companies, why begin another, and why name it Midago?

Midago was born when two companies found a unique vacancy in the design world while browsing a tradeshow exhibition floor. Hundreds of companies offer traditional design (i.e. print, graphics, murals and banners). Others provide interactive design including websites and animation. Still others focus on technology and hardware. But, where do you go when you have an abstract concept - a concept that cannot be fulfilled without highly creative thought and innovative research? Where do you go when you simply want to blow away your competitors and captivate your audience through something new and unique? Where do you go when you want a truly unique experience?

Midago’s sole purpose is experience design. Midago team members don’t simply specialize in a service or sell some products. Rather, our inventory is as vast as our creative minds can conceive. We bring together the right mix of innovative products and services to meet the specific goals of a single project. We’re not boxed in…

What can Midago do? Recently, a client approached Midago to produce full motion graphics including audio, video and production for a tradeshow. However, the client wanted more than just a generic message. They wanted to be able to personalize the message based on who was standing in front of the LCD display. Midago orchestrated the experience by combining RFID (radio frequency identification) technology and cutting-edge database-driven flash technology to be able to detect and track human movements within the tradeshow exhibit prompting distinct and specific visual experiences based on the visitor’s marketing profile that was gathered before the event.

Midago was founded by partners Ariamedia and The Trade Group. More about the agency can be found by visiting What is Midago.